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Alliance South East

Non-Food Catering Equipment

Alliance is one of the UK and Ireland’s leading suppliers of non-food catering equipment. Established in 1999 our founders aim was to create a different sort of company, one which was dedicated to serving its customers with flair and fairness, placing their happiness as our key focus. 

The Alliance strategy was to set up a large national distribution operation and complement that with strategically located regional branches across the UK. Providing a genuinely local, customer focused service.

Alliance South East. Non food catering equipment. Pictured a chef in an apron serving a fine plate of food in a restaurant

The Alliance – South East branch is at the heart of your business. 

Proud suppliers to the hospitality industry, public sector, healthcare providers and educational institutions in South East for over 23 years. Gregg Williams our general manager heads up your local Alliance team. 

Situated in Dartford, we are strategically located to serve businesses in Sussex, Kent, Essex and South East London.

Greg and his team are your local industry experts in the supply of disposables, catering equipment, chemicals, janitorial supplies and everything else non-food your business needs to thrive.

With over 20,000 leading products to choose from, 10,000 of which we stock, offering you the choice of an extensive range of high-quality products to suit all of your requirements.

Stonecast Raw Medley crockery

Benefits of the Alliance – South East service at a glance: 

Credit Facility – With a trade account you get up to 30 days credit to help you manage the cashflow of your business.

Bespoke Pricing – Get a trade price list which is bespoke to your business giving you additional savings on what you regularly buy.

Personal Account Handler – Our friendly and knowledgeable local team are on hand to give you the best levels of service and expertise in the industry.

Rapid & Reliable Delivery – Because we are local to your business our own fleet of delivery vehicles are primed and ready to get you what you want – fast! 

Saturday Deliveries – During the summer season (from April) we deliver on Saturdays too to help meet our busy customers’ needs.

Fast Samples – Product samples quickly delivered so you can compare quality, design and suitability for your business environment.

Product Sourcing – As well as our extensive range of brands, our specialist team can source specific and unusual products for your business.

Support & Backup – You will get the full support and backup of the local Alliance resource and expertise.

To learn more about our product lines or to find out how we can help you and your business, please get in touch with your local Alliance team on 01322 292 051 or email us at

Proud sponsors of the Best Sussex Pub category in the 2024 BRAVOs.

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